Developer

Story Behind the Need:

• Business group: CB Marketing and Digital Growth -Business line does marketing for retail and global business banking.
• Project: Migration from Oracle Responsys to Adobe Journey Optimizer
• The Developer, Marketing Campaign Delivery & Execution is responsible for designing, developing and executing on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, Client Online, ABM) and Email, and is an expert front-end developer. Supporting the Marketing Channel Strategy team, this role is engaged in all design and publishing activities related to Digital Engagement and Adoption, Digital Sales, and any special projects that include a digital channels advertising component.
• In this role, the Developer, Marketing Campaign Delivery & Execution is the subject matter expert on digital design principles and ensures that global best practices are incorporated consistently throughout Digital. The use and maintenance of all style guides, learning materials and asset guidelines are maintained in conjunction with the broader Marketing team.
• This role requires a strong attention to detail in order that customer facing messaging and communications are flawless, and consistently convey a professional and superior brand standard.
• Contributes to the overall success of Marketing ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Dimensions:

• Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
• Ensure best practices and global standards are implemented and followed.
• Track global benchmarks and goals to measure performance.
• Monitor accuracy of campaign development (error rates)
• Adherence to campaign timelines

Candidate Value Proposition:

• The Developer, Digital Messaging & Campaign Execution will have the opportunity to design, develop and execute on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, Client Online, ABM) and Email.

Typical Day in Role:

• Supports the Marketing Channel Strategy team with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop, Figma and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space – focusing on large scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on campaign to ensure the logic is functional and that they render correctly on various client / browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• References statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations.
• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Client’s values: accountability, passion, integrity and respect. Delivers results in accordance to Client behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Candidate Requirements/Must Have Skills:

• 2-3 years of experience with AJO (Adobe Journey Optimizer)
• 2-3 years of experience in HTML, CSS, and JavaScript.
• Strong understanding of email/web development principles and best practices.
• Experience as a front-end developer or similar role in Marketing

Nice-To-Have Skills:

• Experience creating and editing emails for delivery with products such as Oracle Responsys
• French/Spanish language skills are preferred.
• Experienced user of Adobe Creative Cloud and solid experience working with Adobe Photoshop, Figma, Litmus and/or animated GIFs is a plus
• Familiarity with version control systems (e.g., Git).

Soft Skills Required:

• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.

Education & Certificates:

• HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred].

Best VS. Average Candidate:

• The best candidate is someone with HTML coding experience for email and web, including knowledge of responsive design for mobile and has experience with AJO (Adobe Journey Optimizer).
• They should also be knowledgeable about best practices and accessibility guidelines, such as Dark mode development.

Candidate Review & Selection:

• 2 Rounds of interviews – 1st round with Hiring manager and Senior Manager – Video call MS Teams 30 mins – Talk about work experience (capabilities, backgrounds and requirements) – get to know the candidate .
• 2nd round – Hiring manager and Director – Video call MS Teams 30 mins- Talk about experience and make sure the candidate is a good fit for the team.

Please note:

• AI is not used to screen, assess, or select candidates.
• This role reflects an existing vacancy at the time of posting.