Associate Marketing Manager – OMLC

Associate Marketing Manager – OMLC

ProViso Consulting

Department Overview:

• The Marketing team delivers end to end marketing strategies from creation to execution to performance tracking.
• The team is responsible for partnering with business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty.
• As key business partners, marketers act as consultants to the businesses on all aspects of marketing, influencing the business strategy, as well as ensuring that the client brand is protected and delivered with the best customer experience.
• Roles on this team include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the client brand.

Job Description:

• Do you have the ability to translate business objectives into actionable marketing strategies and campaigns? Can you work as key marketing consultant to the business on all aspects of marketing from targeted to digital marketing? Then the position of Associate Marketing Planning Manager for the Life & Health Insurance Team is a good fit for you.
• The ideal candidate will provide strategic thought leadership, have experience at delivering and executing integrated campaigns (mass tactics), and with targeted, owned, and digital marketing.

Marketing Strategies and Plans:

• Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity – PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.

Builds Innovative Solutions:

• Actively contributes to driving the spirit innovation among the team.
• Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs).
• Influences product development with innovative and creative ideas from inside and outside client.

Budget and Project Management:

• Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
• Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project.
• Track and manage budget against plan, meeting all financial reporting requirements.

Analysis and Problem Solving:

• Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data.
• Leverages data combined with judgment and intuition to make recommendations and drive action.
• Leverage data to tell our story and make recommendations that are simple and concise
• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

Job Requirements:

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• Over 5 years of relevant experience developing and executing targeted marketing (email, direct mail) and integrated campaigns with both mass and digital tactics
• Knowledge of marketing principles, strategy and creative brief development
• Knowledge of current and emerging competitor and market trends
• Ability to manage large budgets and work within the constraints of that budget
• Ability to contribute to strategic direction and provide advice to leadership
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to contribute to making an impact, influencing and achieving results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently

Inclusiveness:

• At client, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.
• We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.
• If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Must Have:

• Over 5 years of relevant experience developing and executing targeted marketing (email, direct mail) and integrated campaigns with both mass and digital tactics
• Ability to contribute to strategic direction and provide advice to leadership
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to contribute to strategic direction and provide advice to leadership

Degree/Certifications Required:

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

Interview Process:

• Webex – 2 rounds, 1 with manager and +1

Job Details

8006

Contract

11 months

Toronto

 





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