Purpose:

• The Social team is part of the Social and Content Marketing team under Global Brand Management.
• Title: Social Media Strategist – Wealth
• The team is looking for a bilingual (English & French) Social Media Strategist to work alongside a team of strategists, account managers, designers, and content experts to develop and execute best-in-class, digital-first, social media strategy for Global Wealth with a focus on Client Global Asset Management. You must possess strong knowledge of the social media space and have a love for all things digital.
• You will be responsible for contributing to the overall success of the Global Wealth’s Content & Social teams in Canada ensuring specific individual goals, plans, and initiatives are executed and delivered in support of the team’s business strategies and objectives and ensure all activities conducted are in compliance with governing regulations, internal policies, and procedures.
• The successful candidate will have the opportunity to build their experience working at one of the Big 5 Canadian banks. The candidate will work alongside the Client Social Media team, but will focus efforts on strategy for Client’s Global Wealth and its brands.

Typical day in the role:

• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Contribute to an inclusive work environment.
• Be accountable for supporting the implementation and optimization of Global Wealth’s Social Media strategy.
• Define relevant social media KPIs, measure, and analyze ongoing progress for future optimizations.
• Oversee social media content development, including ideation, creation, social copywriting, content calendar management, and publishing of social-first content.
• Work with multi-media designers to ensure content is informative, engaging, and entertaining.
• Strong understanding of social paid media to ensure content is timely, engaging, and targeted to the relevant audience.
• Stay up to date with the latest social media best practices, partners, trends, tools, and technology.
• Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
• Actively pursues effective and efficient operations of their respective areas in accordance with Client’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.

Candidate Requirements/Must Have Skills:

• English / French bilingual – ability to copywrite for social media in both languages
• 5+ years of experience as a Social Media strategist – agency or brand side
• Deep understanding of social media metrics and best practices
• Experience managing and developing social media content calendar for a brand
• Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat.
• Strong writing skills are required

Nice-To-Have Skills:

• Experience working with asset management firms
• Spanish speaking
• Familiarity with social media paid acquisition

Soft Skills Required:

• Critical thinking and great leadership skills
• Strong interpersonal, presentation, and communication skills
• Curiosity and a desire to grow within the Bank
• Organization and time management

Education:

• Degree in marketing, public relations, communications, or relevant field

Best vs Average:

• The ideal candidate will have experience working at one of the leading agencies in Toronto or the GTA, or with a well-known brand that has a strong social media presence. We’re looking for someone highly creative, with a compelling portfolio that showcases their work—ideally including links to their LinkedIn, Instagram, and X (formerly Twitter) profiles.

Candidate Review & Selection:

• 2 rounds:
o 1st round – 60 mins– MS video call – Hiring manager and Senior Social Media Strategist – Tell me about your experience, previous campaigns experience, favorite accounts to follow on IG and Tik tok and why, role overview and more.
o 2nd round – 30 mins– MS video call – Hiring manager and Social Media Strategist – Cultural fit questions
o 3rd round if needed with Director