Business Systems Analyst
Story Behind the Need :
• Business group: Canadian Banking Analytics – focused on targeted marketing campaign work, including building campaigns and supporting all targeted marketing initiatives within Canadian Banking. Responsibilities include pre-sizing and segmentation, delivery, post-campaign analysis• Project: Support Insurance Squad as a Technical Business Analyst – PEGA. Work with Canadian banking business lines for Day-to-day support.
• Reason: Additional Support
Candidate Value Proposition:
• The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within Client’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.Key Accountabilities:
• Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey• Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
• Document and implement business requirements to deliver key customer interactions across multiple channels
• Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
• Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners
• Provide subject matter expertise on customer contact and support data validation activities
• Support production incident investigations and inquiries through our department help desk email
Must Have skills:
• 5-7+ years of experience as a Technical Business Analyst• 2+ years’ experience with PEGA CDH Marketing Campaign Delivery
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
• Experience with targeted leads/campaign execution and segmentation.
• 4+ years’ experience working with large data sets and relational databases with advanced SQL skills
• Recent experience with Python
Nice to have:
• Familiarity with banking product• Experience with Google Cloud Platform
• Previous experience with Data bricks.
Soft Skills Required:
• Strong Communication and collaboration skills• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• Analytical mindset
Education:
• Bachelor’s Degree – Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science• Certified with Pega an asset
Best VS. Average Candidate:
• The ideal candidate will be a Technical Business Analyst with strong experience with PEGA CDH Marketing Campaign Delivery. Recent experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH)• This is a rebuild of the job posting . We’re looking for someone with more hands on experience in coding (Python) and working knowledge of PEGA CDH (creating and deploying campaigns) as well as experience with requirements capturing and working with business / marketing to design multichannel campaigns. Preferably PEGA 24.x and working in the analytics, campaign execution space. Previous experience with top Canadian banks is highly preferred.
Candidate Review & Selection:
• 1-2 rounds – In-Person Interviews – with HM – 1 hour – standard going through experience, potential scenario questionsPlease note:
• AI is not used to screen, assess, or select candidates.• This role reflects an existing vacancy at the time of posting.
