Digital Analytics Implementation Specialist -Adobe

Digital Analytics Implementation Specialist -Adobe

ProViso Consulting

Story Behind the Need:

• Business group: Canadian Analytics – immediate analytics team specific to web digital implementation – broader team supports different BLs from data science perspective, this team provides them with the data collected from a user experience online – they tie the info from user experience online perspective with backend perspective from branch and the bank
• Project: Continuing the work in implementing adobe analytics tracking on client Connect
• The incumbent is a tagging, data analytics and insight subject matter expert supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.

Candidate Value Proposition:

• The successful candidate will have the opportunity to gain exposure to the financial banking institution format and with small business specifically; ability to apply skills used over years and apply to specific instances; work on the latest in technologies to collaborate with internal stakeholders as well as IT to help grow efficiency and effectiveness of digital marketing campaigns, tagging strategy and data governance.

Typical Day in Role:

• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation. Project focus is on native apps, while also supporting web
• Manage a variety of analytical (primarily Adobe Analytics, as well as Google Analytics as a secondary tool) and tag management (Adobe Launch [primary], Google Tag Manager) accounts across multiple geographies
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using Adobe Analytics and Google Analytics
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Familiarity with tag audit tools e.g., Tag Inspector
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Candidate Requirements/Must Have Skills:

• 2+ years’ expertise in Adobe Analytics implementation using Adobe Launch tag manager and Adobe Mobile SDK (Primary – Must have):
o Experience with the full tagging cycle, from meeting stakeholders and documenting their requirements, to creating the web tagging, working with engineering teams to test the tagging, to creating dashboards and telling a story about the information captured.
• 2 + years in configuring web and mobile/native app analytics for multiple clients
• 2+ years’ demonstrated expertise in creating dashboards in Adobe and transforming data from multiple sources
• 2+ years’ experience with HTML, CSS and JavaScript
• 2+ years demonstrated experience presenting reports and strategic recommendations to clients

Nice-To-Have Skills:

• Expertise in Google Analytics implementation using Google Tag Manager (nice to have)
• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset (nice to have)
• Experience with visualization techniques for data analysis and presentation
• Working knowledge of Power BI and Google Data Studio (nice to have)
• Experience in the Financial Services industry an asset

Soft Skills Required:

• Excellent written and verbal communication skills
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within tight deadlines
• Excellent analytical, logical, and organizational skills

Education:

• Bachelor’s degree in a technical field such as computer science, computer engineering or related field preferred, strong experience is more important

Best VS. Average Candidate:

• IMPORTANT:
o Adobe Analytics is a requirement that is NOT interchangeable with Google Analytics – must have Adobe Analytics
o Candidates who have Google Analytics ON TOP OF Adobe Analytics are an asset
o We are looking for someone strong in Adobe Analytics implementation with hands on experience with the entire tagging cycle in gathering tracking requirements from stakeholders, to creating the data layer, to implementing/creating tracking specs, to testing with engineers and finally story telling using the Adobe Analytics dashboard.

Candidate Review & Selection:

• 2 step interview (possible 3rd)– MS Teams Video Interviews:
o 1st – HM interview (behavioral/culture fit)- 1 hour
o 2nd Technical Panel Interview with HM & Team members – (Technical questions, scenario questions) – 1 hour
o Potential Director interview for selected candidate

Job Details

12083

Contract

6.5 Months

Toronto

 





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